Ch. 17 Creativity and Visual Design summary

Visual design is the process of generating and structuring messages using drawings, photos, and other graphics. Visual designs can be used effectively in oral presentations, training sessions, web pages, reports, and proposals. Before choosing a visual channel, consider all the information you want to share with your audience. There are several elements to consider when developing a visual message, such as contrast, balance, rhythm, and unity. The grid approach organizes the placement of visual elements on a page within a graphic design. Contrast is the varied level of difference and emphasis among symbols, shapes, colors, and tones. Balance is symmetry; rhythm refers to the positioning of the elements that allows the viewer’s eyes to gaze at certain aspects of the design before others. Unity is the use of visual elements that belong together or are similar. Infographics are graphic images that are informational or explanatory. When designing infographics it is important to determine the size, visibility, and the placement of your visual elements. Quantitive and qualitive are two examples of infographics. Quantitive infographics use numerical or statistical information in condensed visual formats such as tables, charts, and graphs. Qualitive infographics present text or narrative information in visual formats including flow charts, maps, and diagrams. I do have some experience in creating charts and graphs, and it will be of great use when I complete some of the other assignments do.